1ºTo me they just look like goth bears. I don't what y'all were seeing? Except the children looked uncomfortable modeling. It looked weird since they looked like they clearly didn't understand what the situation they were in or the bears.
Many of us were exposed to goth as kids in the 80's and 90's. Except I think that creative director poorly executed the photography and subject. He was inspired by what we saw as children and as teens except he didn't execute the photography ads right. If that's what he was going for? Because I remember being that young of a child and seeing the first Dark Alt Punks-which later we had Goth when I was older that was the name for it. They didn't have that name in the 80's when were small children they called them Dark Alternative people.